Simon Oster
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Latest Articles

AI StrategyAEC

AI in the AEC Value Chain — Why ROI Is Still Missing

AI is everywhere right now. And yet, if you look closely, something feels off. Despite widespread experimentation, tangible ROI remains limited. This isn't because AI lacks potential. It's because of where—and how—it's being applied.

March 202610 min read
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AI StrategyEnterprise AI

Reflection WEF in Davos – From Experimentation in 2025 to ROI in 2026

What began as curiosity and experimentation has evolved into a question of infrastructure, economics, and control. In hindsight, the rapid pace of change reveals a clear pattern from late 2024 to early 2026.

February 20269 min read
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AI StrategyLeadership

When AI Meets Indecision: Strategy Lessons from Hesitant Leadership

AI has moved from hype to habit. With around 88% of companies now using AI, it is no longer a differentiator to experiment. Yet leadership decisions often lag behind.

January 20267 min read
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GenAIPlatform Engineering

From Use-Case Roulette to Platform Thinking

"Let's start with a few use cases and see what happens" sounds reasonable. In reality, it often leads to isolated pilots that never scale. Here is a better approach.

December 20258 min read
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AI SkillsLeadership

A Fool with a Tool Is Still a Fool

AI doesn't change that. It amplifies it. There has never been a better time to sell the AI sticker—but massive investment in tools without investment in people is the real problem.

November 20256 min read
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