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Latest Articles
AI in the AEC Value Chain — Why ROI Is Still Missing
AI is everywhere right now. And yet, if you look closely, something feels off. Despite widespread experimentation, tangible ROI remains limited. This isn't because AI lacks potential. It's because of where—and how—it's being applied.
Reflection WEF in Davos – From Experimentation in 2025 to ROI in 2026
What began as curiosity and experimentation has evolved into a question of infrastructure, economics, and control. In hindsight, the rapid pace of change reveals a clear pattern from late 2024 to early 2026.
When AI Meets Indecision: Strategy Lessons from Hesitant Leadership
AI has moved from hype to habit. With around 88% of companies now using AI, it is no longer a differentiator to experiment. Yet leadership decisions often lag behind.
From Use-Case Roulette to Platform Thinking
"Let's start with a few use cases and see what happens" sounds reasonable. In reality, it often leads to isolated pilots that never scale. Here is a better approach.
A Fool with a Tool Is Still a Fool
AI doesn't change that. It amplifies it. There has never been a better time to sell the AI sticker—but massive investment in tools without investment in people is the real problem.